Use the outline below to create a concept paper for a new business idea
OPPORTUNITY DESCRIPTION
(enter name of proposed venture)
I. DESCRIPTION OF PROPOSED BUSINESS
II. MARKET
A. Why is this an opportunity?
B. What are the competitive advantages?
C. Customers
D. Size of the market
III. MANAGEMENT
IV. LOCATION
V. FINANCING
VI. KEY VARIABLES
VII. CENTRAL ISSUES
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